Hada Labo Gokujyun Hydrating Rich Lotion – Bottle/Refill/Milk/Cream, 170ml/400ml

Japan's best-selling lotion for seven years running, made by the 125-year-old pharma house behind Rohto eye drops.

Rohto built Hada Labo in 2004 on a simple idea: strip out the fragrance, colourant and mineral oil, and let hyaluronic acid do the work. The Gokujyun lotion uses four types of it and topped Japan's toner sales charts for seven straight years — a drugstore staple, not a hype product. At S$8.41 with a 4.95 rating from 3,721 buyers, it's an easy one to trust.

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