Kumano Horse Oil Shampoo, Body Wash & Conditioner — Made in Japan

The Hokkaido horse-oil formula Japan's been washing with since 1952

Kumano Yushi has been making soap and hair care in Japan for over 70 years, built on horse oil long favoured in Hokkaido's harsh winters for keeping skin and hair from drying out. This range skips silicone, leaving hair with natural shine rather than a coated feel. At S$7.60 with 2,643 reviews averaging 4.93, it's a small buy backed by a long track record.

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